Why would I say that the future belongs to Personalization and Customization?

Why would I say that the future belongs to Personalization and Customization? Well, you see, the first reason is a very simple one. Because it is a human trait.
Everyone wants to feel special, recognized, identified with and unique in his or her own right. In reality, how many of us can be what we truly want to be? Omega SpeedmasterHow many of us who wanted to be doctors when we were kids have to settle for desk job because we needed the income to survive or that the opportunity simply never came? How many of us dreamed of a future as a lawyer only to end up being a teacher?
Human beings will therefore do things to be recognized, to feel special and stand out as unique individuals...and one of those ways is by owning something unique.
The second reason why people tend to love personalized and customized products is because it stimulates both parts of the brain. The left brain will react because here it is...the perfect package that will maximize every function of the product bought. The right side of the brain reacts and we feel proud of the product, hence, we show it off to our friends.
Here are a few examples to show you why personalization and customization works!
Imagine your feelings and emotions if you could have a rolex watches t-shirt bearing your name or signature or your company's logo on it. How would you feel when you wear it?
Imagine that Reebok came up to you and told you that they are willing to produce a pair of shoes bearing your name and signature on it, just like the ones that they do for sports personalities.
Because most of us live lives that are pretty generic and common, we want to own things that make us stand out or feel proud of. The products, as superficial as it may sound, gives us confidence. In fact, I would go as far as to say that it will change your life!
This is New World Marketing. You need to connect with your customers by providing them something valuable and make them feel as though they have to have what you are selling them and it will change their lives. Can a concept so minute and seemingly unimportant really work? Yes, if we implement it properly.
What we are trying to do is to get the customers to attach to a company or a brand and then form an emotional bond. Even as you are reading this, more and more people are beginning to see the power of product personalization and understand that it improves sales tremendously.
For example, take a look at Wordans. They provide custom t-shirts to their customers based on personalized and template designs. Once uploaded into their website, customers can crop, rotate, flip, align the images, pick their preferred colours for the t-shirts, type in their slogans or the name of their loved ones, etc. As for the pre-designed templates, you have a wide selection of options to choose from. There are more than 30 categories! Humorous quotes, spiritual sayings, office humour, images of machines are all there.
If you are looking for an ideal t-shirt for design company for your business, Wordans seems to be best to order from.
Blue Nile, however, is a personal favourite of mine. They not only provide fabulous services, you can personalize many other products like rings, earrings and pendants. If you would like to purchase diamonds, take your pick from their wide range of selection based on shape, clarity, cut, carat, colour and price.
What really impresses me is that they go beyond the call of duty by providing information, educating their customers, about choosing the right diamonds for their loved ones. So, imagine if you have a customized ring on your finger, and you know that the ring is unique only to you. No one else in this world has the same ring on.
Personalization DOES change lives.
M & M's also knows a few things about personalization and customization. Did you know that through their website My M & M's, they produce and deliver personalized candy that are fun and interesting. When the service was first introduced, M & M's only allowed simple text customization. But from 2005, things took a turn for the better.
Now, they allow printing of logos, images and many other things to suit its customers imagination. When it comes to packaging, there is a selection of packaging types to choose from. On the aside, can you imagine looking into a bag of candy to see your face on each and every single one of those mouth-watering chocolates? How delectable.
Well, we are all no stranger to rolex watches's website, rolex watches ID, a website that allows for personalizing of almost every single little thing that goes onto a customized pair of shoes. rolex watches is one of the biggest sports-related product manufacturer in the world.
When designing your own shoe, you can make changes to the lace, swoosh, mid-sole, out-sole, base, hell, tongue, lining, etc. You can choose the colours that you prefer for each of those parts too.
Again, imagine this. rolex watches - one of the world's biggest sports shoe manufacturer. And they are willing to specifically produce a pair of shoe that is completely your own, a pair that quite possibly, no one else owns.
I don't know about you but this is an idea that I would most definitely love. When your friends see you wearing the shoes, you are a walking testimony for rolex watches. And you know what they say about word-of-mouth marketing. An incredibly effective way of selling, compared to hard selling.
Another good example would be Wander Fly. I got to know about this website from a Facebook friend. It seems that if you are planning to travel but have no idea where but you have a budget, try Wanderfly. Just let them know where the starting point is, key in your preferred budget and type of travelling you intend to do, the system will offer you some suggestions.
The system draws out results by matchmaking your budget and the activities that you wish to indulge in. For instance, depending on whether you wish to hit the casinos, go for spas, shopping or head out to the beach,Replica Borsetta the results are pulled in from more than 1,200 destinations and thousands of activities.
Last but not least, World Vision allows you to customize your type of donation in your bid to help less fortunate children all around the world. You can search a child based on gender, location, when they were born and their age, and the system will present you with suitable results.
If you wish to sponsor the child, just click on the 'Sponsor a child' button and you are off.
You can also choose a type of gift to donate to a child. Nothing fancy but you can very well make the child's day by giving them a present in the form of a goat, two chickens, a couple of ducks, etc. The point is that you are in complete control of what you wish to donate based on what you can afford.
The personalization works very well for World Vision's US counterpart because donors wish to feel closer to the kids that they sponsor. They want to see photos of the kids and get to know them better through their personal profile. They know how their money is being spent and if the children are really benefiting from the goodwill.
Compare this to how it used to be when we never knew who we were donating to and where the money went. World Vision US is using personalization and customization to raise more funds and reach out to more children and eventually, change the lives of those who are stricken by poverty, hunger, illnesses, lack of education, etc.
Personalization is very strong in new world marketing strategies. It aims to connect and engage customers. In the process, customers become emotionally and mentally attached to the brand or product forever.